Mohammed Essa Mishab

Sacred Hearts - BBA

Short Bio:

Essa is an active participant in a wide range of learning activities in the classroom. He is an active participant in all class discussions, and puts forth his points fearlessly. The only problem is that he has so many interests that remaining focused on one task for an extended period of time is difficult for him. A positive change in attitude and a desire to improve even further is always evident in him. He requires guidance, and if tuned in the right way can come out with flying colours in his life.

College Info:

Sacred Heart College, Kochi, is a premier institution of higher education affiliated to the Mahatma Gandhi University, Kerala, India. Established in 1944 by the Carmelites of Mary Immaculate (CMI). Over the years, the SH college has established itself a frontrunner in the quest for excellence, both in the academic and co-curricular fields. In the year 2000, the college was accredited by the National Accreditation and Assessment Council (NAAC) at the Five Star level, and in 2013 it was reaccredited at the A level. With its 14 undergraduate and 15 postgraduate programmes, and a range of diploma and certificate courses, the college has been in a quest to stay abreast of the ever expanding academic frontiers.

Course Info:

The objective of the course is to help students understand the principles and practices of marketing communications, involving tools used by marketers to inform consumers andto provide a managerial framework for integrated marketing communications planning. Topics: the role of integrated marketing communications, organising for advertising and promotion, consumer behaviour perspective, the communication process, promotional objectives and budgets, creative strategy, media planning and strategy, broadcast/print & support media, direct marketing, sales promotions, PR and publicity, personal selling, international promotion, business-to-business promotions, and regulations and ethics. Horn-up the competency of the students to pursue higher levels education such as MBA-Marketing/International Business/Digital Marketing/Finance, M.Com., Legal studies and the professional courses conducted by ICAI, ICSAI and ICWAI.